Here is the full article.
Excerpt: "Studies also show that when children think they are getting a food as a reward, they will likely prefer that one. Parents usually tell children to eat their broccoli then they will be rewarded with ice cream.
But if parents told them the opposite, to eat their ice cream so they would be rewarded with broccoli, children would more likely prefer the broccoli."
Do you believe the latter statement? I don't.